Packaging Good Food
There’s nothing superfluous in the branding and packaging of Good Food, the frozen food line made in Monterrey, Mexico. Designed by Face in Mexico, the graphics are minimal and clean. Sans-serif...
View ArticleSeoul’s Emart QR Sunny Sale
Korea’s largest retail chain, Emart, found that slumping sales at midday were casting a shadow over its revenues and came up with a clever way to attract lunch-time shoppers. At its 38 locations...
View ArticleReal-Life Digital Stories from Google Analytics
If real store personnel treated customers the way some online marketers do, this is what the experience may feel like to shoppers. Google Analytics produced this series of videos to demonstrate how...
View ArticleThe Art of Book Cover Design
Designing a book cover is an exercise in balance. The image or graphic has to distill the story without giving away the plot. It has to create “shelf presence” to entice shoppers to pick up the book...
View ArticleVisual Feast: The Art of Produce Displays
Of all the sections in a supermarket that have design display potential, the produce section is number one. Unlike branded packaged products such as cereal, ice cream and canned goods, fresh fruits...
View ArticleMoms Demand Action Through Ad Campaign
Moms Demand Action, a gun-control group backed by former New York City mayor Michael Bloomberg, has launched an advertising campaign asking retail chains to refuse service to shoppers who openly carry...
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